Sir Alfred J Dimora

Board Member

A native of Rochester, New York, Alfred J. DiMora was fascinated by cars from the age of ten. He worked at service stations in his early teens, during which time he rebuilt a burned out 1939 Buick before he was old enough to drive. Working in a co­op program, he earned his machinist degree and became a certified welder.       

In 1976, Mr. DiMora came to Santa Barbara, California where he built limited production luxury cars as an early employee of recently formed Clenet Coachworks Inc. He later co-­founded Sceptre Motorcar Company, and their Sceptre 6.6S won the Best­ of­ Show award at the Los Angeles Auto Show in 1978. After Clenet Coachworks Inc. halted production and filed for bankruptcy, DiMora bought the assets and revived production at his new factory in Carpinteria, California. As owner, CEO, and Chief Automotive Designer at Clenet, he created and manufactured the Series IV Sportster and designed the prototype Series V Clenet. Altogether, over 580 Clenets were produced and sold to celebrities, royalty, and other motor enthusiasts around the world. 

President Reagan declared 1986 the Centennial Year of the Gasoline Powered Automobile. Mr. DiMora's Clenet was selected as the Official Centennial Car. As a result, he and the automobile were honored at the Automotive Hall of Fame in Michigan (pictured at right). Clenets were called "Drive Art" by Automotive Age and the "American Rolls­ Royce" by Fortune. 

As an entrepreneur and business consultant, Mr. DiMora has advised and built companies in industries as diverse as chemical recycling, public relations management, software development, television infomercial production, and real estate development.

In the mid­ 1990s, he innovated in chemical recycling, automobile and truck antifreeze production and distribution, and hazardous waste management at PRS, Inc., in Salt Lake City, Utah. He served on the American Society of Testing and Materials Committee as the first non-chemist. During this period, he created and marketed the first ready to use 50/50 antifreeze, which quickly went on to be a bestseller.

In 1997, Mr. DiMora founded Star Bridge Systems, Inc. to advance re-configurable computing technologies. Star Bridge created powerful, high performance computer platforms and a new software language called Viva, for a new supercomputer platform called hyper computing. Star Bridge customers include NASA, the U.S. Air Force, and the National Cancer Institute. Mr. DiMora served as Chairman, CEO, and President before leaving the firm to return to California to pursue his first love—motorcars.

As owner of DiMora Entertainment, Mr. DiMora is a major participant in the development of very large Ferris wheels to be constructed in North America and Asia. He is also Vice President for Finance of Envision Entertainment Corp., producers of such major Hollywood movies as Freelancers starring Robert De Niro and Forest Whitaker and The Frozen Ground starring Nicolas Cage and John Cusack.

Mr. DiMora owns a telecommunications company, DiMora Mobile, and he serves as a member of the Board of Directors of Luna Mobile, Inc., developers of the Luna ROX series of smartphones.

Sir Alfred J. DiMora was inducted into the Knights of Malta in 2001. He is a member of the Motor Press Guild and the Society of Automotive Engineers. He was inducted into the Alumni Hall of Fame of Gates ­Chili High School, and he was honored with a star on the Palm Springs Walk of Stars.

Mr. DiMora lives in Palm Springs with his wife, Yvonne, and stepdaughter, Chanel. His stepson, Josh, is serving in the U.S. Marine Corps.